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Marketing

Overcoming writer’s block

Writer’s block is the creative inability of a person to come up with more ideas. In this blog, I discuss tips to overcome writer’s block condition.

“Sir, I’m not able to start the article”.

I’ve heard this sentence many times. My usual reply was, “You need to understand this topic. Then you’ll be able to write”.

On the Internet, one may find many articles on overcoming writer’s block.

In many articles, writer’s block is defined as a condition that a writer may face before starting an article or creation of any other marketing asset.

Well, there is only half truth in the above sentence.

Writer’s block is actually a person’s creative inability to generate more ideas.

And the same can happen at any point while writing content – starting, in between, or before concluding.

So, now the question is, how can one overcome writer’s block?

The most common tip would be just continue writing and eventually, the writer may overcome this condition.

However, doing so can be mentally tiring and may affect the mood as well as energy at workplace.

The easiest way for content writers to overcome this condition is by using Google and checking at-least 5 relevant references.

While doing so, one should create notes during the research phase.

While creating notes, a writer should consider three goals:

  • Language – different vocabulary for b2b and b2c audience
  • Ideas – Anything that can improve the readability or add quality information for the reader
  • Pain points – All about people and their problems

After spending a couple of hours in the research phase, observe the notes and ideas may start weakening the writer’s block.

Good luck.

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