Categories
Business

When Outsourcing is Wrong

Businesses tend to stick with activities that have more return on investment (ROI). To elaborate the end-to-end value creation process for most product or service based businesses, I’ve classified the activities following stages: Procurement Creation Quality Marketing Sales Customer service Now that we are on the same page, let me give you an example. A […]

Categories
Business

How businesses can earn trust in the age of social

Social media has enabled many businesses to generate awareness. While a business may focus on generating awareness, one should never forget that social media is a two way road. Any customer who is upset with products or services of a brand can go online and share his thoughts. So, how can businesses maintain their image […]