Categories
Business

When Outsourcing is Wrong

Businesses tend to stick with activities that have more return on investment (ROI). To elaborate the end-to-end value creation process for most product or service based businesses, I’ve classified the activities following stages: Procurement Creation Quality Marketing Sales Customer service Now that we are on the same page, let me give you an example. A […]

Categories
Technology

Frontend-First development

How does one select a solution? Chances are, technology plays an important role before making the purchase decision. It can introduce significant changes in cost. What if you give second priority to technology and top priority to frontend? Will it be more affordable and human-centric?

Categories
Marketing

Writing logically-correct sentences

Consider the following three examples: The term “content writer” is fine but “web content writer” is more relevant because most content writers do write for the web. “Ecommerce owners” can be replaced with “Ecommerce business owners” as “ecommerce” is defined as an activity. “Being a worthy leader in the IT industry, ABC Company started its […]

Categories
Business

How businesses can earn trust in the age of social

Social media has enabled many businesses to generate awareness. While a business may focus on generating awareness, one should never forget that social media is a two way road. Any customer who is upset with products or services of a brand can go online and share his thoughts. So, how can businesses maintain their image […]

Categories
Technology

What are the essential tools for a writer?

We live in a world where businesses are embracing digital and content writers have to leverage the same. Now, if you conduct a 10 minutes research, you may notice the ever-expanding list of tools. Ideally, for professional growth, I would advise that a content writer should avoid the excess use of tools. So, which are […]

Categories
Marketing

Overcoming writer’s block

Writer’s block is the creative inability of a person to come up with more ideas. In this blog, I discuss tips to overcome writer’s block condition.